Business of Tourism (CNBC 18) This is the story of how the Incredible India campaign triggered the take-off of Indian tourism, and how support sectors like aviation, hotels and infrastructure grew in tandem so that in 2008 India got 5.38 million visitors compared to 2.54 million in 2001.
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Everybody’s Business (UTVI) The author of Branding India- Amitabh Kant played a key role in this phenomenon as joint secretary in the Union ministry of tourism. He writes a scholarly book that is full of personal insights into a remarkable growth story
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All about Ads (NDTV) Amitabh Kant, author of 'Branding India An Incredible Journey' talks about the story behind 'God's Own Country' campaign for Kerala and then for India
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Subha Savere (DD 1) Amitabh Kant, author of 'Branding India An Incredible Journey' talks about Government of India’s path-breaking initiative, Incredible India, to put India on the top ten lists of global tourist destinations from the man behind the campaign.
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Storyboard (CNBC TV18 ) Get an inside view of the Government of India's path-breaking initiative, Incredible India, to put India on the top ten lists of global tourist destinations from the man behind the campaign – Amitabh Kant
Just Books (NDTV) Amitabh Kant, author of 'Branding India An Incredible Journey' talks about the story behind 'God's Own Country' campaign for Kerala and then for India.
The Unstoppable Indians (NDTV) This show takes a look at what made Amitabh Kant, principal secretary for Government of Kerala and architect of 'Incredible India', get up and get going
Branding India & Shares Ideas(CNBC) Amitabh Kant talks about branding India & shares his ideas in an honest interview with Anuradha SenGupta on CNBC
Amitabh Kant at Kerala Ratna Award Keraleeyam
Just Books Amitabh Kant, author of 'Branding India An Incredible Journey' talks about the story behind 'God's Own Country' campaign for Kerala and then for India.
